Privacy Policy

At MERIDIAN we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or interact with our services.

Who We Are

MERIDIAN is a UK-designed premium carp fishing apparel brand dedicated to creating high-quality clothing for anglers who appreciate performance, comfort, and understated style.

Information We Collect

We may collect the following types of information:

Personal Information

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:

• Full name

• Email address

• Phone number

• Billing and shipping addresses

• Payment information (processed securely through trusted payment providers)

• Account login details

Automatically Collected Information

When you browse our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Pages visited

• Time spent on our website

• Referral sources

• Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

• Process and fulfil orders

• Deliver products and services

• Provide customer support

• Send order confirmations and shipping updates

• Improve website functionality and user experience

• Prevent fraud and enhance website security

• Send marketing communications (only when you have consented)

• Comply with legal obligations

Marketing Communications

If you subscribe to our mailing list, we may send you updates about new products, promotions, and brand news.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email or by contacting us directly.

Payment Security

We do not store your full payment card details on our servers. Payments are processed securely through trusted third-party payment providers that comply with industry security standards.

Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share information with trusted third parties only when necessary to:

• Process payments

• Deliver orders through shipping partners

• Operate and maintain our website

• Provide marketing and analytics services

• Comply with legal requirements

All third-party service providers are required to protect your information and use it only for the services they provide.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and remember your preferences.

Cookies help us:

• Keep your shopping cart active

• Understand how visitors use our website

• Improve website performance

• Deliver relevant marketing content

You can manage or disable cookies through your browser settings.

Data Retention

We retain personal information only for as long as necessary to:

• Fulfil orders

• Provide customer support

• Meet legal, tax, and accounting requirements

• Resolve disputes and enforce our policies

Your Rights

Depending on your location, you may have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Restrict or object to processing

• Withdraw consent for marketing communications

• Request a copy of your personal data

To exercise any of these rights, please contact us using the details below.

Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.

While no online system can be guaranteed completely secure, we continually work to protect your information using industry-standard security practices.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies before providing personal information.

Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website functionality. Any updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

MERIDIAN
Premium Carp Fishing Apparel

Email: info@meridianfishing.co.uk

We will respond to privacy-related enquiries as promptly as possible.